Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 03 March 2023

Open Access | Article

Exploring an Impact of Digital Media Platform on HPV Vaccination Intentions of College Women

Chuikwan Wong * 1 , Runze Wang 2 , Xinyi Xu 3 , Yiran Zhao 4
1 Institute of Foreign Languages, Sun Yat-sen University, Guangzhou, Guangdong, China.
2 Institute of Foreign Languages, Sun Yat-sen University, Guangzhou, Guangdong, China.
3 Institute of Business, East China University of Science and Technology University, Shanghai, China.

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 316-324
Published 03 March 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Chuikwan Wong, Runze Wang, Xinyi Xu, Yiran Zhao. Exploring an Impact of Digital Media Platform on HPV Vaccination Intentions of College Women. ASBR (2023) ASBR ICEIPI 2022: 316-324.


Taking the theory of planned behavior as the framework, to understand the willingness and influencing factors of social media apps As on female college students' HPV vaccine behavior, and concerning the measurement of self-efficacy in Keeho-Park's research, combined with this study and modified, the "Influence Analysis Questionnaire of Social Media on Female College Students' HPV Vaccination Willingness" was made.224 female college students (17-<24 years old) were investigated, and the factors influencing the willingness to vaccinate were investigated by a one-sample variance analysis. Results: The behavioral willingness to score of 224 female college students to receive the HPV vaccine was (4.59) points. Media contact frequency, cognitive level, attitude, subjective norm, and perceived behavioral control were also factors affecting female college students' willingness to receive the HPV vaccine.


Female college students, HPV vaccine, HPV(human papilloma virus), Theory of Planned Behavior(TPB).


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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