Advances in Social Behavior Research
Vol. 3, 01 March 2023
Open
Access | Article
The Influential Factors on Gender Inequality in Social-media
* Author to whom correspondence should be addressed.
Abstract
Due to the rapid spread of the epidemic, Chinese people have been asked not to go out during holidays or even undergo mandatory quarantine, so the way of public entertainment has changed from offline to online. The Tik Tok social platform is an increasingly popular online social platform in recent years, where the public can post and watch other people's daily life and some hobbies. This investigate aimed to investigate whether content posted by video creators of different genders in social media received respectful comments from users, whether male or female video creators. This paper analyzed the reasons for the persistence of gender inequality in social media by applying theory of reasoned action. Among them, algorithm theory was utilized to find short video reviews as samples. The conclusion of this investigate was that the follow-up behavior of some Tik Tok users perpetuates gender discrimination in social media. This had led to the occurrence of female short video creators being subjected to speech attacks and online violence. Instead of empathizing and fully accepting the idea of gender equality. Therefore, the concept of gender equality in today's public has not really been integrated into life, but only in written expression.
Keywords
Web surfing, home isolation, Covid-19 pandemic, Theory of reasoned action., Comments, Tik Tok
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
- ISBN (Print)
- 978-1-915371-09-6
- ISBN (Online)
- 978-1-915371-10-2
- Published Date
- 01 March 2023
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/3/2022570
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited