Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 02 February 2023

Open Access | Article

Coronation and Coronation Removal: A Study on the Live-streaming Rollover by Her Highness Qiaobiluo —Based on Bakhtin's Carnival Theory

Yuxuan Liu * 1
1 Beijing City University, Huanghoudian Road 6, Beijing, China

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 106-111
Published 02 February 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yuxuan Liu. Coronation and Coronation Removal: A Study on the Live-streaming Rollover by Her Highness Qiaobiluo —Based on Bakhtin's Carnival Theory. ASBR (2023) ASBR ICEIPI 2022: 106-111.


In the summer of 2019, the hot topic of "Her Highness Qiaobiluo" was shocking. DouYu officials have imposed a permanent ban on the live-streaming of "Her Highness Qiaobiluo". What kind of online orgy is behind the "show farce" of Her Highness Qiaobiluo? Based on the perspective of Bakhtin's carnival theory, this paper analyzes how all the netizens participating in the live farce in the era of intelligent media communication recreated the coronation and coronation ceremony of "Her Highness Qiaobiluo" in the carnival. The article holds that people's life world is also divided into the real world and the network world after entering the internet era, and the network space is very similar to Bakhtin's metaphor of the second world. The popular live-streaming has brought carnivalesque experience to users, but it has also impacted the original social cultural order. The live beauty technique has created an illusory and easily collapsing foreground image for the anchor.


carnival spirit, online celebrity Her Highness Qiaobiluo, coronation and coronation removal, live-streaming rollover, Bakhtin's carnival theory, beauty technology


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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