Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 02 February 2023

Open Access | Article

The Impact of We-media on Refusing Social Appearance Anxiety

Zhaoxi Yang * 1
1 School of International Educational Exchange, Tianjin Normal University, Tianjin, China

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 246-254
Published 02 February 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Zhaoxi Yang. The Impact of We-media on Refusing Social Appearance Anxiety. ASBR (2023) ASBR ICEIPI 2022: 246-254.


In the age of We-media, the way people disseminate information is gradually becoming more interactive and widespread, and more and more people are using the Internet to express and spread their thoughts and opinions. With the trend of reshaping aesthetics on media platforms in recent years, refusing social appearance anxiety has also become a hot topic of public concern. In this paper, I analyze the content and text of the communication behavior of Tik Tok blogger Broccoli from the perspective of We-media and audience, and find that the video platform has built a bridge to communicate with the audience for the dissemination of ideas, and that We-media has made some efforts to spread "refusing social appearance anxiety". Broccoli has both posted videos encouraging women and expressed an "refusing social appearance anxiety" stance to her audience. The opinion leaders, represented by Broccoli, have led their fans to rethink female beauty and create a new aesthetic, appealing to the public that women can define their own beauty, that female beauty can be healthy without anxiety, and that women can have a sense of self. These communications have shaken up the theory of male gaze that has long influenced the media world, causing some men to rethink the stereotypical notions of beauty imposed on women. This is why We-media has had a certain effect on refusing social appearance anxiety.


refusing social appearance anxiety, Tik Tok, feminism., mainstream aesthetics, gaze, looks healthy


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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