Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 02 February 2023

Open Access | Article

An Analysis of Subculture in Fan-made Products in China, Japan and Korea

Wenyi Zhou * 1
1 Department of Media and Communication, Sungkyunkwan University,25-2 Sungkyunkwan-Ro, Jongno-Gu, Seoul, Korea

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 119-129
Published 02 February 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Wenyi Zhou. An Analysis of Subculture in Fan-made Products in China, Japan and Korea. ASBR (2023) ASBR ICEIPI 2022: 119-129.


With the development of idol culture in recent years, the fandom culture is getting more and more attention in the society. We found that the fan-made goods of the fandom culture have distinct design differences in China, Japan and South Korea. In order to find out the causes of these differences, we summarized relevant literatures, and compared several design cases in three aspects: background design, main character photo selection and color. The results of our study point to three reasons for the differences in design among the three countries: the different degree of development of the idol industry, the difference in the understanding of beauty and inherent concepts in traditional culture, and the different mainstream aesthetics of contemporary society


subculture, fan-made goods, design, fandom culture


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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