Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 02 February 2023

Open Access | Article

The Skin Tone Bias that Exists in China and the Role that Physical Appearance Plays

Shiyu Wang * 1
1 1College of Literature, Science, and the Arts, University of Michigan, Ann Arbor, Michigan 48104, United state

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 184-191
Published 02 February 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Shiyu Wang. The Skin Tone Bias that Exists in China and the Role that Physical Appearance Plays. ASBR (2023) ASBR ICEIPI 2022: 184-191.


For cultural and historical reasons, skin tone bias has been an important factor in the construction of modern society. Nonetheless, the Chinese skin tone bias, as opposed to the traditional Western perception, has different roots and expressions. The appearance also needs to be taken into account. This research conducted a series of experiments and reviewed much of the relevant literature to explore the role of appearance as a factor in skin tone bias. The results show that appearance does have some influence on skin tone bias and reveal some specific perceptions of skin tone among Chinese people. These results will be discussed using theoretical tools.


Chinese, colorism, skin tone bias, comparative research., Asia


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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