Advances in Social Behavior Research
Vol. 3, 01 March 2023
Open
Access | Article
Analysis of Feminism in Consumerism Research
* Author to whom correspondence should be addressed.
Abstract
On June 12, 2020, a self-made talent show featuring women was shown for the first time on Mango TV. Thirty female performers who were born before 1990 were cast in the program. Sisters Who Make Waves is one of several internet variety programs dominated by youthful superstars that create a portrayal of numerous successful sister identities. From a feminist standpoint, these internet films and television series now portray more mature and autonomous female characters. It was found that women who write and make art use their own voices more and more. The independent pictures of the sisters have a lot of cultural symbolism, and these new pictures help the audience imagine a community. But people need to be aware of how the commercialization of new media affects women. The purpose of this paper is to investigate the evolution of the relationship between consumerism and feminism, as well as how feminist research influences and promotes consumer and marketing research in practice. Therefore, the most recent literature review will be used to cover the history. The results show that in terms of marketing, feminist consumerism makes commercial sense. It builds brand loyalty and increases sales by promoting a broader consumer culture model of dissent.
Keywords
Marketing Research, Feminism, Critiques., Consumerism
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
- ISBN (Print)
- 978-1-915371-09-6
- ISBN (Online)
- 978-1-915371-10-2
- Published Date
- 01 March 2023
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/3/2022621
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited