Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 03 March 2023

Open Access | Article

The Effectiveness of Epidemic Information on Public Cognition of Vaccines

Yuting Li 1 , Yuan Meng 2 , Yizhuo Wang * 3
1 Faculty of Art and Design, Shanghai Normal University Tianhua College, Shanghai, 201815, China
2 College of Journalism and Communication, Henan University, Kaifeng, Henan, 475011, China
3 College of Liberal Arts, Journalism and Communication, Ocean University of China, Qingdao, Shandong, 266100, China

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 602-612
Published 03 March 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yuting Li, Yuan Meng, Yizhuo Wang. The Effectiveness of Epidemic Information on Public Cognition of Vaccines. ASBR (2023) ASBR ICEIPI 2022: 602-612.


Nowadays, COVID - 19 outbreak still exists throughout the world and seriously affects people's lives, since the new crown vaccine on all kinds of media information about the vaccine, and people also never stopped, the discussions of the vaccine in this paper, the authors take the form of a random questionnaire, exploring a certain number of people. This paper investigated the relationship between the public’s cognitive demand for vaccine information and attention level on the amount of vaccine knowledge they acquire and the degree of relevant thinking, and used the Cognitive Mediation Model (CMM) to conduct a series of data analyses, and observe some phenomena. For example, the public’s perception of vaccine information demand positively related to public attention, focus on epidemic information level, and the relationship between the public’s perception of vaccine information demand was positively associated with the degree of involvement with the public to think. The public of vaccine information and relational thinking levels was positively related to the level of attention level and public attention to vaccine information for vaccine utility were positively correlated


Model, Public, Theory., Cognitive, Cognition, Vaccine, Media, COVID-19


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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