Advances in Social Behavior Research
ASBR ICEIPI 2022, 03 March 2023
Open
Access | Article
National Image Building During the Winter Olympics
* Author to whom correspondence should be addressed.
Abstract
The Olympic Games are a world-renowned sporting event, including the Winter Olympics and the Summer Olympics. Most countries in the world participate in them and show their national images. In this paper, we analyze the contents released by mainstream media and athletes during the Winter Olympic Games. We believe that different platforms and media constitute multiple information subjects, and the national image disseminated through those subjects is pretty influential. Among them, mainstream media, athletes, and self-media convey the national image presented in the media events of the Winter Olympics. Self-media makes the audience another information source, which improves information transmission by processing and creating information, so that the national image represented by the Winter Olympics and related information influence the audience in multiple directions. Overall, the communication mode of multiple subjects strengthens the audience's ability to perceive the national image and makes the audience accept the national image conveyed in the events by interaction, authority, and other ways.
Keywords
Diverse subjects, communication, national image building., Winter Olympic Games
References
1. Zhou Shuchun. (2019). Consciously grasping the characteristic laws of international communication in the new era. Foreign Communication (12), 4-6.
2. Martin I. M. and Eroglu S, Measuring a Multi-dimensional Construct: Country Image, Journal of Business Research, Vol. 28, 1993, p. 193.
3. Seyhmus Baloglu and Ken W. McCleary, A Model of Destination Image Formation, Annals of Tourism Research, Volume 26, Issue 4, 1999, pp. 868 - 897. 897.
4. P. Kotler, "Marketing places", quoted from Ingeborg Astrid Kleppe, Country Images in Marketing Strategies: Conceptual Issues and Experiential Asian illustrations, Journal of Brand Management, Vol. 10, 2002, p. 42.
5. Li Shouyuan: International Relations and Chinese Diplomacy - A Unique Landscape of Mass Communication, Beijing: Beijing Broadcasting Institute Press, 1999, p. 305.
6. Xu Xiaoge: "National Image Issues in International News Communication", Journalism and Communication Research, No. 2, 1996
7. Wang, B. & Dai, M. Y.. (2017). Iterative production and relationship construction:The mechanism of national image shaping in social media. Journal of Lanzhou University (Social Science Edition) (05), 37-44.
8. Wang Qian. (2020). Short videos and the construction and communication of national image. News Outpost (05), 62-63.
9. Nishitani, M. (2001). What is "International Public Opinion"? Review of Media, Information and Society, 6, 81-106.
10. Zhang, K.. (2015). International public opinion guidance and national security in the new media era. Nanjing Social Science (11), 105-112. doi:10.15937/j.cnki.issn1001-8263.2015.11.015.
11. Joseph S. Nye, Sofe Power: The Means to Success in World Politics, New York: Public Affairs, 2004. Foreign Policy", Political Science Quarterly, Vo1.119, No. 2 (2004), p. 255- 270
12. Xie Weigeng & Rong Ting. (2011). The evolution mechanism of microblog public opinion generation and public opinion guidance strategy. Modern Communication (Journal of Communication University of China) (05), 70-74.
13. Winter, S., Brückner, C., & Krämer, N. C. (2015). They came, they liked, they commented: Social influence on Facebook news channels. Cyberpsychology, Behavior, and Social Networking, 18(8), 431-436.
14. Leong, A. D., & Ho, S. S. (2021). Perceiving online public opinion: The impact of Facebook opinion cues, opinion climate congruency, and source credibility on speaking out. new Media & amp; Society, 23(9), 2495-2515.
15. Hara, Lin. (2014). A study on the impact of self-media on mainstream media news dissemination. Science and Technology Communication (14), 54-55.
16. Lin, S.Y. & Li, X.X.. (2018). The national image shaping of Olympic athletes in the cross-cultural communication perspective - A case study of Chinese athletes in Rio 2016 Olympic Games. Journal of Beijing University of Sports (02), 40-45. doi:10.19582/j.cnki.11-3785/g8.2018.02.006.
17. Ren Yan. Experimental Communication on China's National Image [D]. Graduate School of Chinese Academy of Social Sciences, 2003.
18. Liu, Xiao & Jiang, Xiaoli. (2011). Cultural dilemmas and communication paradigm shift in international communication. Thought Line (06), 108-111.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).