Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 03 March 2023

Open Access | Article

National Image Building During the Winter Olympics

Jiageng Wang * 1
1 1Department of Social and Behavioural Sciences, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 309-315
Published 03 March 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jiageng Wang. National Image Building During the Winter Olympics. ASBR (2023) ASBR ICEIPI 2022: 309-315.


The Olympic Games are a world-renowned sporting event, including the Winter Olympics and the Summer Olympics. Most countries in the world participate in them and show their national images. In this paper, we analyze the contents released by mainstream media and athletes during the Winter Olympic Games. We believe that different platforms and media constitute multiple information subjects, and the national image disseminated through those subjects is pretty influential. Among them, mainstream media, athletes, and self-media convey the national image presented in the media events of the Winter Olympics. Self-media makes the audience another information source, which improves information transmission by processing and creating information, so that the national image represented by the Winter Olympics and related information influence the audience in multiple directions. Overall, the communication mode of multiple subjects strengthens the audience's ability to perceive the national image and makes the audience accept the national image conveyed in the events by interaction, authority, and other ways.


Diverse subjects, communication, national image building., Winter Olympic Games


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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