Advances in Social Behavior Research

Advances in Social Behavior Research

ASBR ICEIPI 2022, 03 March 2023

Open Access | Article

A Framing Analysis of the Stigma on Chinese Internet towards Feminism: A Case Study on "Yang Li Incident" on Weibo

Jiaxun Liu * 1
1 Guangzhou University, 230 Waihuan West Road, Guangzhou University Town, Guangzhou,Panyu, Guangdong, 51000, China

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, ASBR ICEIPI 2022, 507-514
Published 03 March 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jiaxun Liu. A Framing Analysis of the Stigma on Chinese Internet towards Feminism: A Case Study on "Yang Li Incident" on Weibo. ASBR (2023) ASBR ICEIPI 2022: 507-514.


With the increasing number and development of social media platforms, more and more women begin to express their voices on these platforms. The voices on the internet are gradually considered to stir up confrontation between men and women. These voices have also becoming the evidence of view that "feminism attacking all male people". However, there is a lot of people are gaining advantage in the chaotic situation, or some of the events should not have risen to the issue of male-female confrontation or the "feminist" agenda. The orginal standpoint of "feminism" is for women to pursue equality, so that women can participate in social life equally and change the male hegemony, which is the embodiment of emancipating the mind. However, on social media, "feminism" has been once stigmatized as “female terrorism”. Therefore, this paper took the popular search text with the entry "Yang Li" on Weibo as an example to deconstruct how the confrontation framed and anti-framed “Yang li” and “feminism”. Based on the deconstuction, the paper concluded how the "feminism" on Weibo is stigmatized and what might the "feminism" do on the Internet in China.


Stigma, Framing, Feminism., Internet


1. Erving Goffman, stigma: Notes on the Managment of spoiled Identity, Prentice-Hall,1963, p.10.

2. Robert Entman .Framing: Toward Clarification of a Fractured Paradigm[J].Journal of Communication,1993,(4).

3. Gamson and Modigliani .The Changing Culture of Affirmative Action,in Braungart. Research in Political Sociology[M]. Greennwich Perss,19871:43.

4. Wang Cuimei. Western Stigma against China and Its Response: From the Perspective of Frame Theory. foreign affairs review, No.1, 2022, pp.129-132.

5. Liu Hanjing, Pan Li: "Analysis of the Phenomenon and Countermeasures of Feminist Stigma in China's Virtual Society", Journal of Harbin University, Vol. 41, No 2, 2020, p 16.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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